Finalists for the award were the Jaguar I-Pace and Volvo S60/V60. CNET Roadshow, for one, awarded the Genesis G70, a car that has received acclaim from critics and consumers alike, as Vehicle of the Year. While the auto publication granted Elon Musk an award, though, Tesla’s latest and most disruptive vehicle to date - the Model 3 - was strangely absent from the auto publication’s rankings. A Tesla Model 3 Performance with Track Mode rips through a closed circuit. Hell, he even made tunnels interesting,” CNET‘s Tim Stevens wrote. The Model 3 quickly launched itself to prominence in an already busy segment, and buyers themselves could feel the effects of those launches thanks to its wild Performance variant. After smoothing out its production process, Tesla once again proved profitable. “This award is all about pushing the industry forward and leaving a lasting impact on the future of the automotive industry. In this sense, there is very little doubt that Musk was the definite choice, considering his well-publicized challenges and successes with the Model 3 ramp, as well as his daring, out-of-the-box strategies that ultimately brought Tesla into the green in Q3. During the CNET Roadshow Shift Awards, Musk was named as “Disruptor of the Year,” beating out the CEOs of other companies such as McLaren Automotive and Bird, an electric scooter-share startup.Ĭhris Paukert, executive editor of the auto publication, noted that the Disruptor of the Year award is based on the person who caused the most ripples in the auto industry during the past year.

Tesla might not be a participant in the North American International Auto Show on Monday, but Elon Musk’s presence could still be felt in the event.

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